Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Jaeyoon Kwon | Taerin Chung

Critical Success Factors for Leading Hotel Brands in Asia: A Case Study of Banyan Tree

JOURNAL ARTICLE published 31 May 2015 in International Journal of Marketing Studies

Authors: Huawen Shen

Globalisation of Pakistan: Lessons for Politically Unstable Countries

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: G Yoganandan

An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan

JOURNAL ARTICLE published 26 January 2015 in International Journal of Marketing Studies

Authors: Mahmaod Ibrahim Al-Rawad | Adel Al Khattab | Zaid Ibrahim Al-Shqairat | Tamara Altabieri Krishan | Mohammad Haroon Jarrar

Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing

JOURNAL ARTICLE published 11 January 2019 in International Journal of Marketing Studies

Authors: Lijuan Wang | Songbai Liu

Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context

JOURNAL ARTICLE published 22 February 2021 in International Journal of Marketing Studies

Authors: Carla Rossi

Understanding Consumer Attitudes Toward Web-based Communication Tools

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Raghu Kurthakoti | Siva K. Balasubramanian | John H. Summey

Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi

JOURNAL ARTICLE published 6 November 2013 in International Journal of Marketing Studies

Authors: Rauno Rusko | Petra Merenheimo | Minni Haanpää

Consumer Intention to Buy Original Brands versus Counterfeits

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Ervina Triandewi | Fandy Tjiptono

Comparative Studies of the Football Industries in China and Britain

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Hongquan Li | Houzhong Jin | Guoying Yuan | Chuanchuan Kong | Yongmin Hua | Li Lin

Food Industry Self-Regulation and the Role of the Government

JOURNAL ARTICLE published 30 July 2015 in International Journal of Marketing Studies

Authors: Mamoru Miyamoto | Yayoi Tanaka

The Impact of Competitive Advantage on Purchasing Behaviour: Case of the Algerian User of a Mobile Network

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Ahmed Medjedel

Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Allah Wasaya | Bilal Khan | Muhammad Shafee | Mirza Sajid Mahmood

Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer

JOURNAL ARTICLE published 7 November 2012 in International Journal of Marketing Studies

Authors: Carlo Amenta | Claudio Ballor | Paolo Di Betta

A Model of Strategic Marketing Decision Premises

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Linus Osuagwu

Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study

JOURNAL ARTICLE published 1 November 2011 in International Journal of Marketing Studies

Authors: Alireza Miremadi | Maria Yousefian | Nazila Babakhani | Hiva Fotoohi

The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique

JOURNAL ARTICLE published 29 April 2011 in International Journal of Marketing Studies

Authors: Seyed Fathollah Amiri Aghdaie | Ehsan Yousefi

Branding in Sustainability

JOURNAL ARTICLE published 16 August 2022 in International Journal of Marketing Studies

Authors: Genni Perlangeli | Andrea Rea

How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing

JOURNAL ARTICLE published 30 August 2022 in International Journal of Marketing Studies

Authors: Youngdeok Lee | Kittichai Watchravesringkan

A Critical Look at “Marketing, Consumption, and Society” by Anti-Consumerists: A Qualitative and Interdisciplinary Model of Anti-Consumerism

JOURNAL ARTICLE published 22 September 2016 in International Journal of Marketing Studies

Authors: Emre Basci